UNIVERSAL STUDIOS HOME ENTERTAINMENT - FAST FIVE

With the release of Fast and the Furious Five on DVD/Blue Ray, Universal needed a fun and “sticky” website to help re-premote the film. The site featured a photo hunt style game that allowed users to enter a contest to win a grand prize trip to Rio. User to the site could also enter codes that they could find in a variety of places. Once users entered codes, they where encouraged to share there experiences social in order to drive awareness of the films release on DVD.